Post by account_disabled on Dec 29, 2023 23:08:05 GMT -8
Pasted image Select a specific product page. the page must have been visited. These settings do the following: Users who visit a particular page several times often just want to be convinced. Show them how they can use your product with your remarketing ads. Show them the benefits of buying your product. Since they have already viewed the product several times and shown interest, they are ready to buy. With a targeted remarketing campaign, you can turn doubtful prospects into paying customers. Address existing customers Now you’re probably asking yourself: “Neil, why on earth should I target existing customers?” For a very simple reason.
To win back customers and newsletter subscribers who haven't bought anything in a while. Unfortunately, many subscribers simply become inactive after a certain period of time. This phenomenon is called “churn”. You gain philippines photo editor new subscribers but old subscribers stop responding to your offers at some point. So your offer and your upsells don't reach the right target group. What can you do about it? You can specifically target inactive existing customers. This strategy is also very cost-effective because the ads are so targeted, so the click-through rate is also very good. Here is an ad I got from AT&T : pasted image I am already a customer and use their products.
Nevertheless, I am targeted. Why? Because they want to sell me another product and because I haven't clicked on any of the links in the newsletter for a long time. Here is an ad from American Express : pasted image I'm already a customer here, but they still want to sell me another credit card. Can you already recognize a pattern? All of these advertisements appeal to existing customers. Here is one of my favorite ads from ModCloth : pasted image We miss you! The aim of this ad is obvious. The company appeals to customers who haven't bought anything in a while. And it works. Why? Because these customers are already familiar with your products and in this case you are not taking.
To win back customers and newsletter subscribers who haven't bought anything in a while. Unfortunately, many subscribers simply become inactive after a certain period of time. This phenomenon is called “churn”. You gain philippines photo editor new subscribers but old subscribers stop responding to your offers at some point. So your offer and your upsells don't reach the right target group. What can you do about it? You can specifically target inactive existing customers. This strategy is also very cost-effective because the ads are so targeted, so the click-through rate is also very good. Here is an ad I got from AT&T : pasted image I am already a customer and use their products.
Nevertheless, I am targeted. Why? Because they want to sell me another product and because I haven't clicked on any of the links in the newsletter for a long time. Here is an ad from American Express : pasted image I'm already a customer here, but they still want to sell me another credit card. Can you already recognize a pattern? All of these advertisements appeal to existing customers. Here is one of my favorite ads from ModCloth : pasted image We miss you! The aim of this ad is obvious. The company appeals to customers who haven't bought anything in a while. And it works. Why? Because these customers are already familiar with your products and in this case you are not taking.